Dynamics 365 for Retail

Engage every shopper, everywhere. Unify digital, in-store, and back office operations to personalise customer engagement and increase employee productivity. Dynamics 365 for Retail empowers retailers to create exceptional, insightful shopping experiences.

Offer SKU
User subscription that includes Dynamics 365 Commerce, Enterprise Edition
1 Month Free
excl VAT

Dynamics 365 Commerce (Retail)


Commerce, which is licensed per user, helps retailers manage their operations, connect employees with data, and offer exceptional shopping experiences. Dynamics 365 Commerce helps unify the customer shopping experience by bringing in-store, back office, and call center functionality together in one end-to-end platform. E-commerce may be added as an option. Commerce also eases integration to emerging channels (such as new social media platforms) through an API-driven, headless commerce engine. Intelligent forecasting and product recommendations enables retailers to:


  • Improve in-store and e-commerce profitability.
  • Drive intelligent business insights to optimize strategy and cost.
  • Accelerate buying behavior through customer experiences that are unified and consistent across buying channels.


Commerce home page - Commerce | Dynamics 365 | Microsoft Docs

Dynamics 365 Commerce—built on the proven Dynamics 365 Retail capabilities—delivers a comprehensive omnichannel solution that unifies back-office, in-store, call center, and digital experiences. Dynamics 365 Commerce enables you to build brand loyalty through personalized customer engagements, increase revenue with improved employee productivity, optimize operations to reduce costs and drive supply chain efficiencies, ultimately delivering better business outcomes.

This release enables the creation of digital experiences using built-in web authoring and development tools to produce engaging and intelligent digital storefronts. A connected marketing and headless commerce platform further enable the seamless management of content, assets, promotions, inventory, and pricing across all channels.

  • Everything to build and run digital commerce: Streamline your business and end-to-end commerce solution that scales to your needs across traditional and emerging channels. Built-in web authoring and development tools enable you to create engaging intelligent digital storefronts, while a connected marketing and headless commerce platform enables seamless management of content, assets, promotions, inventory, and pricing across channels.
  • Build loyalty and exceed customer expectations: Use clienteling tools to gain a comprehensive view of your customer and respond to their needs at every level of engagement, based on customer profile, history, and preferences that flow across physical and digital channels. Empower your employees to foster lasting relationships through AI-driven recommendations, customer insights, and loyalty programs that elevate brand appeal.
  • Flexible and intelligent omnichannel experience: Unify physical and digital commerce by providing consistent experiences to customers across cloud search and discovery, product reviews, wish lists, inventory, gift cards, and loyalty. Allow customers to purchase when, how, and where they want, on any device—while providing choice around modern payment methods and product collection or delivery.
  • Streamline operations using AI in the cloud: Drive omnichannel commerce experiences and integrated, optimized back-office operations through ingrained, pervasive, and context-aware cloud intelligence. Use advanced merchandising, inventory management, distributed order management, and pricing and promotion to innovate and stay ahead of competition. Derive insights by visualizing and analyzing comprehensive and consistent data across all aspects of your business. Use AI-driven technologies to provide accessible websites, protect your business against payment fraud, and efficiently moderate user-generated content like ratings and reviews.

Core concepts and tasks

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